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New BMW 1 Series Launching 17 September 2011

On September 17th 2011, the Stephen James Group will be launching BMW's brand new 1 Series with revised engines, a more striking design, roomier cabin and improved technology.

The first difference you will notice is the front with the large ‘kidney shaped’ front grille and bigger lights on both the front and back. This latest edition is also larger than the existing model, with an extra 83mm in length and 14mm in width. This means the rear occupants now get an extra 21mm legroom.

The New 1 Series is more eco-friendly, with reduced CO2 emissions and improved economy across the range. This is helped with Auto Start Stop technology, which is now standard in both manual and automatic versions. There are five variants available at launch: two petrol engined-models, and three diesels.

Next year, BMW are launching a 116d EfficientDynamics model which is claimed to return 74.3mpg while emitting just 99g/km of CO2, thus making it exempt from road tax.

There are two range-topping versions the Urban and Sport. The Urban is more luxury focused, getting a wide choice of exterior styling options including white wheels, wing mirrors and trim, and a slatted grille. The Sport models have different alloys, revised bumpers and M-Sport suspension.

BMW 1 Series M Sport
BMW 1 Series Urban
In the meantime, the line-up comprises of revised versions of existing engines which are now quicker and more eco-friendly.

Sales start in September, with prices kicking off from £19,375 for the entry-level 116i. The 118i costs £21,985. The 116d is the starting point of the diesel line-up, and is priced from £20,195, while the 118d weighs in at £22,030. Topping the 1-Series range is the 120d, which is £23,480.

At each of our 4 BMW dealerships we will be having a launch event, celebrating this fantastic new car.  If you are interested in attending then please click through on our RSVP link to register your attendance.